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Tom Brady

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Do you want to be good or great?

Read in Browser October 6, 2026 Do you want to be good or great? We’ve seen some good football these first four weeks of the NFL season, but we’ve also seen some not so good football. The difference, in my opinion, can be traced in many cases, not to talent or desire, but to which teams’ players are doing their jobs well and which teams’ aren’t. Doing your job sounds simple enough, but in practice it can be very difficult. Outside noise, competing agendas, clashing egos, personal...

Read in Browser September 29, 2026 How to be Clutch I was talking to my kids the other day about being clutch. Not just what it looks like to be clutch, but how it happens. I described to them how I think you develop that ability and I thought I would share my thinking with you as well. Every week, I sit down to reflect on the events of the week before, extract their lessons, and gameplan how to apply those lessons toward greatness and growth. It’s a system that has always worked for me, it...

Read in Browser September 22, 2026 This is the path I get asked to speak to teams all the time, but with my schedule there are only so many I can say yes to. I was thinking the other day, what would I say if I could speak to all the teams I’ve had to say ‘no’ to? On my flight home from the Philly game last week, here’s what came to mind. If you play a team sport at a high level, there’s a good chance you have talent, a good work ethic; and a dream. Some of you, hopefully, are as obsessed with...

Read in Browser September 15, 2026 Find your obsession I’ve been thinking a lot about choices lately. How we make choices about school, career, partners, friends, teams. Choices that, when we get them right, give us the greatest chance for long-term success and even greatness. I’ve often made the point in this newsletter that your actions reflect your priorities, but where does the substance of those priorities come from? Your career is a priority, but what kind of career? Your hobbies are a...

Read in Browser September 8, 2026 Don’t Live in the Past: Lesson #3 from a Lifetime of Leadership Last week, we talked about the idea that there are no days off for great leaders. As I was thinking about it more this week, I was reminded of another, related principle that holds equally true. Good teams and great leaders don’t live in the past—not when they lose, and especially not when they win. Just because you’ve won something—a game, an account, a case—it doesn't mean the work is finished....

Read in Browser September 1, 2026 No Days Off: Lesson #2 from a Lifetime of Leadership I make an effort to ensure that this space is inspirational, educational, but also realistic. In last week’s newsletter, I cut a short sentence just before publication because, while it was inspirational, it wasn’t realistic. The sentence was, “Everyone can be a leader.” I want this to be true. But more than 30 years of being on teams has taught me otherwise. Leaders don’t take days off. Not literally, of...

Read in Browser August 25, 2026 No Excuses: Lesson #1 from a Lifetime of Leadership Leadership is one of my favorite topics. I learned a lot about it playing organized football from ages 14 to 45. It’s a complicated subject, essential to success. It requires integrity, humility, self-awareness, selflessness, trust and accountability. But one thing we don’t talk enough about is what leadership actually looks like in practice. What does a good leader do? What do they not do? And why? Over the...

Read in Browser August 18, 2026 Proving Season is Here As I got home the other day, from a few weeks of decompressing and making some life-long memories with my kids, I looked at my calendar and realized it was already the middle of August. This summer really flew by. Most people think about August as the end of summer and many of them get disappointed by that. I see it a little differently. August has always been exciting for me, because it signals the approach of fall, football, and what I...

Read in Browser July 28, 2026 Everyone Needs to Find Time to Decompress If you subscribe to this newsletter, you may have noticed that it’s been more than a month since the last time we’ve talked. After my Georgetown commencement speech in May, then my son Jack’s high school graduation and a handful of commitments right after that, I found myself in a fairly familiar spot: needing to take a beat and decompress for a bit. Interestingly, I’ve found that a lot of people have it wrong about...

Read in Browser June 2, 2026 Make the Most of the Opportunities You Get I recently saw a great video of a really sweet mom talking to her son at the end of his baseball game. He was upset because he got into the game late, but he didn’t get an at-bat, and he really wanted a chance to hit. Still, in the short time he was on the field, he made a great catch. He’d contributed to the team in just the way his coaches had asked of him. And what was so heart-warming was the fact that his mom...